The Advertiser has a rich history of serving the people of South Australia and has a strong presence in South Australia’s media landscape. The Advertiser sets the daily news agenda that other media follow and has a loyal readership base that spans multiple generations of South Australians. It prides itself on being involved with and representing the interests of all South Australians, while being proactive in advancing the causes of readers. The Advertiser has an unsurpassed reputation for accuracy, integrity and excellence in journalism and reporting.
The Advertiser is recognised as the media brand that best represents the values of South Australians and lives this each day. Whether it is campaigning for critical environmental issues like the plight of the River Murray, highlighting local heroes or fighting for the local business community The Advertiser is there and acts as a catalyst for positive change.