Supermarket giant Coles is preparing once more to prove it can make a small fortune out of one unlikely marketing idea.
The company is reintroducing its Little Shop collectables, one of the most successful sales initiatives in Australian retailing history.
Last year the campaign was credited with delivering Coles its strongest quarterly sales in five years.
Brands which featured in the miniaturised toy lines also felt the sales impact at the checkout with White King reporting a 50 per cent rise in the two months after its bleach bottle was downsized.
The new edition of the collectables includes favourite kids’ snacks Arnott’s Barbecue Shapes, Heinz Baked Beans, Maggi 2 Minute Noodles, Campbell’s Tomato Soup and Eclipse Mints, as well as a special edition Vegemite vintage mini, which celebrates the spread’s long history on Australian shopping lists. Also available are mini trolleys and baskets, and new additions, including a Coles replica truck and toy cash register.